Surviving on a competitive high street in this day and age can be very complicated. Constant adaptation paired with a comprehensive business plan will ensure that you’re always one step ahead of your competition.
The time has finally come where you’re ready to make an investment in the future of your business. In this blog post, we will be discussing some of the key advantages of having a car park strategically placed outside your business whilst also explaining how this small change can have a huge impact on sales generated.
Convenience For Your Customers
When you’re off to complete the weekly shop what store do you go to? Is it Tesco, Co-Op or Asda. Well regardless of the store you go to, they all have one thing in common. A convenient car park located right outside the supermarket making it easy for you to load your shopping into the car and get on with your day.
This should be no different from your store, regardless of the industry that your business lays within, it’s extremely important that you can offer this same level of convenience to your customers. Not only does a car park make it easy for customers to visit your store but it also improves the customer’s experience. Making a small change to the entrance of your business can have a huge impact on sales, with more people having a positive experience with your store will lead to an increase in repeat business. Customer advocacy should be the heart of your business, without it sales will run dry soon.
The Cost Of Parking
With the average cost of parking is constantly increasing, more and more people are going out of their way to avoid parking costs. Whether this be shopping online or visiting a different store is dependent on your industry. Why not provide your loyal customers with the parking solution that they deserve. By investing in a car park for your store, the business will be more attractive to the new customers, additionally, loyal customers will enjoy the experience of visiting your store.
Nobody enjoys coming to visit a store for the first time and receiving the unexpected costs of parking. By converting your unused space into parking you will be providing the business with the grand front entrance that it deserves, therefore, generating more sales and improving overall customer experience.
The After-Sale Service
Form many industries the after-sale service is just as important as the initial sale process. An example of this would be if you operate a domestic appliance showroom. If you are unable to support your customers with getting a new appliance out of the store and into their vehicle it can leave to people feeling very disappointed with the overall service. This is also applicable to many other industries. By improving the after-sale service and providing your customers with a place to safely store their vehicle whilst visiting your store, you will be improving the after-sale service which will lead to positive word of mouth spreading about the business.
Competing With Online Stores
Online shopping is the biggest threat to the highstreet that we will ever face. With an increasing number of consumers choosing to shop online it’s crucial that your business can offer a service that online stores cannot compete with. A great way to achieve this is offering a level of customer service that cannot be matched online. As soon as someone arrives at your store you should respect listen to their need and requirements to make sure you can accommodate them.
Customers that may be disabled or have mobility needs should have the same access to your store as anyone else. A car park will ensure that this access is granted to everyone, no matter what.
